The all-conquering web trio of Expedia, Southwest and TripAdvisor are continuing their dominance at the head of the leading travel websites in the US.
The three brands sit at the head of the agency, destination and accommodation, and airline categories respectively.
TripAdvisor has more than double the market share of its category than second placed Hotels.com, while Delta is over 10% market share behind Southwest.
NB: Tnooz is now publishing monthly data from Experian Hitwise, rather than the previous weekly data.
Most popular travel websites in the US for May 2012:
Agency
Rank Website Domain Percentage of Visits Previous month
1 Expedia www.expedia.com 13.45% n/a
2 Priceline www.priceline.com 9.84% n/a
3 Orbitz www.orbitz.com 7.06% n/a
4 Hotwire www.hotwire.com 6.34% n/a
5 Travelocity www.travelocity.com 6.15% n/a
6 CheapOair www.cheapoair.com 6.00% n/a
7 Kayak www.kayak.com 5.89% n/a
8 Yahoo! Travel travel.yahoo.com 5.19% n/a
9 bookingbuddy www.bookingbuddy.com 2.94% n/a
10 Cheap Tickets www.cheaptickets.com 2.44% n/a
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous month
1 TripAdvisor www.tripadvisor.com 8.20% n/a
2 Hotels.com www.hotels.com 3.48% n/a
3 Marriott International www.marriott.com 2.70% n/a
4 Booking.com www.booking.com 2.56% n/a
5 Hilton Hotels Online www.hilton.com 2.43% n/a
6 InterContinental Hotels Group www.ichotelsgroup.com 2.27% n/a
7 Vacation Rentals by Owner www.vrbo.com 1.88% n/a
8 Carnival Cruise Lines www.carnival.com 1.54% n/a
9 Southwest Airlines Travel Guide travel.southwest.com 1.35% n/a
10 Choice Hotels International www.choicehotels.com 1.35% n/a
Airlines
Rank Website Domain Percentage of Visits Previous month
1 Southwest Airlines www.southwest.com 23.32% n/a
2 Delta Air Lines www.delta.com 13.08% n/a
3 United Airlines www.united.com 11.77% n/a
4 American Airlines www.aa.com 10.15% n/a
5 JetBlue Airways www.jetblue.com 6.82% n/a
6 US Airways www.usairways.com 5.12% n/a
7 AirTran Airways www.airtran.com 4.67% n/a
8 Spirit Airlines www.spiritair.com 3.52% n/a
9 Alaska Airlines and Horizon Air www.alaskaair.com 2.94% n/a
10 Allegiant Air www.allegiantair.com 2.62% n/a
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous month
1 mapquest 5.06% 0.49% 99.51% n/a
2 google maps 1.82% 1.18% 98.82% n/a
3 southwest airlines 1.30% 45.22% 54.78% n/a
4 maps 0.85% 0.55% 99.45% n/a
5 mapquest driving directions 0.82% 1.52% 98.48% n/a
6 expedia 0.72% 51.70% 48.30% n/a
7 united airlines 0.70% 26.65% 73.35% n/a
8 travelocity 0.62% 49.31% 50.69% n/a
9 american airlines 0.57% 5.06% 94.94% n/a
10 map quest 0.54% 0.33% 99.67% n/a
NB: Data couresy of Experian Hitwise
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About Tnooz
I’m confused about Numbers 1 and 2 in the Destinations and Accommodation Segment.
I was under the impression that Trip Advisor is a peer review site whose main source of revenue is advertising and the Hotels.com is a clone of the Expedia hotels section whose main source of revenue is commissions from bookings.
If I’ve got this right, what are they doing in the same category?
If I’ve got this wrong, could somebody set me straight?