Wotif, WebJet and Expedia secured over a third of all traffic going to agency websites in Australia during the month of May 2012.
The group, which has less than 2.5% market share separating them, is sitting comfortably ahead of other agency brands such as Flight Centre and Lastminute.com in fourth and fifth place respectively.
NB:Â Tnooz is now publishing monthly data from Experian Hitwise, rather than the previous weekly data.
Most popular travel websites in Australia for May 2012:
Agency
Rank Website Domain Percentage of Visits Previous month
1 Wotif.com www.wotif.com 12.44% n/a
2 Webjet Australia www.webjet.com.au 11.80% n/a
3 Expedia Australia www.expedia.com.au 10.07% n/a
4 Flight Centre www.flightcentre.com.au 7.67% n/a
5 Lastminute.com.au www.lastminute.com.au 4.48% n/a
6 Best Flights www.bestflights.com.au 2.83% n/a
7 Jetabroad www.jetabroad.com 2.25% n/a
8 ZUJI Australia www.zuji.com 2.10% n/a
9 Kayak www.kayak.com 1.83% n/a
10 Travelzoo Australia www.travelzoo.com/au 1.69% n/a
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous month
1 TripAdvisor - Australia www.tripadvisor.com.au 6.85% n/a
2 Booking.com www.booking.com 6.01% n/a
3 TripAdvisor www.tripadvisor.com 4.41% n/a
4 Stayz www.stayz.com.au 3.12% n/a
5 Agoda Australia www.agoda.com.au 1.93% n/a
6 Hotels.com www.hotels.com 1.49% n/a
7 Totaltravel.com www.totaltravel.com 1.44% n/a
8 Lonely Planet www.lonelyplanet.com 1.41% n/a
9 HotelClub www.hotelclub.com 1.37% n/a
10 Agoda.com www.agoda.com 1.35% n/a
Airlines
Rank Website Domain Percentage of Visits Previous month
1 Jetstar www.jetstar.com 22.78% n/a
2 Qantas www.qantas.com.au 22.51% n/a
3 Virgin Australia www.virginaustralia.com 16.16% n/a
4 AirAsia www.airasia.com 4.89% n/a
5 Tiger Airways www.tigerairways.com 3.70% n/a
6 Emirates www.emirates.com 2.92% n/a
7 Singapore Airlines www.singaporeair.com 2.56% n/a
8 Malaysia Airlines www.malaysiaairlines.com 1.79% n/a
9 Air New Zealand - Australia www.airnz.com.au 1.72% n/a
10 Air New Zealand www.airnz.co.nz 1.40% n/a
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous month
1 jetstar 1.67% 0.65% 99.35% n/a
2 google maps 1.62% 0.06% 99.94% n/a
3 webjet 0.98% 0.84% 99.16% n/a
4 qantas 0.86% 21.46% 78.54% n/a
5 maps 0.68% 0.02% 99.98% n/a
6 wotif 0.59% 4.10% 95.90% n/a
7 flight centre 0.58% 43.83% 56.17% n/a
8 virgin blue 0.43% 6.20% 93.80% n/a
9 virgin 0.35% 1.14% 98.86% n/a
10 whereis 0.35% 0.07% 99.93% n/a
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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