More mobile moves from TripAdvisor this week as it inks a deal with TheTrainLine to include product reviews and location-based tools on the European rail platform’s iPhone app.
The user review giant claims the deal is a first for any European rail ticker retailer after creating a way for users of TheTrainLine’s iPhone app to tie in their search for rail bookings with a facility to find products at the destination featured on the TripAdvisor system.
The announcement focuses on the non-hotel side of TripAdvisor’s reviews and features, such as attractions and things-to-do, presumably because TheTrainLine has also recently signed a deal with LateRooms for hotel search and bookings.
The “What is Nearby” function appears on the station pages on the app, leading users to a list of every product within the vicinity, including reviews and the ability to save to a list of things-to-do.
While many of TripAdvisor’s content partnerships in the past appear to have performed the same type of functionality, this is one of its first to be designed specifically for mobile users.
The tools also work via the iPhone’s GPS technology, so TripAdvisor-held content is plotted on the same maps as other rail-related features such as the location of stations and other transport links.
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About Kevin May
TripAdvisor is incredible. Our company integrates their product into the apps we design, and our clients have had enormous success due to this indirect referral marketing tactic. I’m not sure that how useful Rail tech can be, but that is a persona view. I’m certain that their goal is staying the same. The longer individuals interact with their product, the more likely it is that the individual will begin reviewing their travel events. Utilizing that simple marketing theory of interactive inevitability will be the key to TripAdvisor growing the value of their reviews, the reason people come to their site.