But equally it still has a business to run and clearly wouldn’t want all the British customers that would ordinarily be using it to jet away over the summer, deciding they should stick around for the duration of the event.
As a result, BA has come up with a rather cute advertising campaign which combines the fact that it’s still an airline, but also showing enough partner-like responsibilities to probably appease the often heavy-handed sponsor department within the organising team behind the 2012 Games.
The campaign, launched today, shows an aircraft running taxiing through the streets of London…
The clever bit comes when users go to the Home Advantage section of BA’s Facebook page.
Users are asked to submit their home postcode, then some smart integration with Google Streetview kicks in.
Similar to how MySwitzerland created a mash-up of existing video with screen shots from a user’s Facebook page, BA identifies the postcode and puts the aircraft on the street of the user, from a few angles.
Of course, BA will be hoping that the idea catches on and lots of passengers and (Facebook) passers-by will have a go and then tell their friends on the network, etc.
Which is why it is strange that there are no sharing buttons on the FB application so users can, indeed, do exactly that.