BalticMiles crowdsources loyalty programme partners and rewards

June 21, 2012 By Leave a Comment

BalticMiles has devised a simple approach to its loyalty programme by inviting members to suggest partners for the scheme as well as the sorts of benefits they would like for each level.

The multi-partner loyalty provider partnered with Simpliflying for the idea which works via the Napkin Labs Brainstorm app on Facebook with members submitting their own ideas as well as voting on others via a ‘Brainstorm’ page.

Suggestions with the most ‘likes; will be converted to mileage points for members, who will also be asked to help develop them with the BalticMiles team.

While BalticMiles is claiming a world first for this crowdsourced scheme other airlines, notably Estonian Air with AirScore, have used Facebook to drive loyalty and other social initiatives.

Related posts:

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  2. JetBlue links rewards program to Facebook Go Places app
  3. Stash Hotel Rewards: another travel project from Expedia alums
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Linda Fox About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

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