Yes, we’ve all seen infographics telling us how social media is doing this and that to the travel industry. But sometimes a few nuggets of information are new and stand out.
This effort from Four Pillars Hotels in the UK includes some of the well know data points which have been kicking around for a few years.
But it does contain some interesting snippets, many of which illustrate the contextual influence of how social media is influencing the search and buying processes, as well as sharing habits.
Perhaps one of the most striking is one of the first items, illustrating how the volume of searches for “hotels in [city name]” have sometimes slumped by 70% over the course of the past six years.
Here it is: