SITA sharpens Horizon focus with ecommerce upgrade via Datalex

July 3, 2012 By Leave a Comment

SITA has partnered with Datalex to unveil an update to the Horizon E-Commerce platform currently used by more than 30 airlines

The development aims to meet changing passenger behaviour and help users search, book and manage their journey via the sales and service portal.

Horizon E-Commerce is already used by more than 30 airlines and the upgrade, which works in real-time, enables users to search by origin and destination as well as calendar, experience, budget or map.

Last year SITA was given the all clear by the US Department of Transport and its equivalent in Canada to distribute data for airlines alongside ATPCO. The decision meant SITA would be able to offer airlines an end-to-end system with enhanced search and shopping capabilities.

The updated Horizon E-Commerce platform provides all elements of the trip including hotels and car-hire and suggests relevant offers by monitoring search behaviour.

SITA says that until now the Horizon E-Commerce was developed in house.

According to the recent Airline IT Trends Survey, almost all airlines sell tickets via their websites with more than 70% (90% by 2015) also offering ancillary services.

NB: Aircraft image via Shutterstock

Related posts:

  1. SITA gets credit for new payment system for airline direct sales
  2. SITA takes on ATPCO with new airline distribution service
  3. SITA buys airport audio-visual technology firm Com-Net Software
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Linda Fox About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

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