Hotwire jumps into third spot ahead of Orbitz – Top US travel sites, full month June 2012

July 10, 2012 By 3 Comments

Hotwire has leapfrogged over Orbitz to become the third most popular online travel agency in the US behind sister-brand Expedia and Priceline.

Market leader Expedia has over a 14% share of the web traffic in the agency category (an increase of almost 0.75% on the previous month).

Priceline and Hotwire gained similar jumps, but Orbitz shed 0.80% over the same period to see it lose third place.

Most popular travel websites in the US for June 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com14.14%1
2priceline.comwww.priceline.com10.47%2
3Hotwirewww.hotwire.com7.03%4
4Orbitzwww.orbitz.com6.25%3
5Travelocitywww.travelocity.com5.96%5
6CheapOairwww.cheapoair.com5.83%6
7Kayakwww.kayak.com5.69%7
8Yahoo! Traveltravel.yahoo.com5.35%8
9bookingbuddywww.bookingbuddy.com2.96%9
10Onetravel.comwww.onetravel.com2.54%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.30%1
2Hotels.comwww.hotels.com3.98%2
3Hilton Hotels Onlinewww.hilton.com2.83%5
4Marriott Internationalwww.marriott.com2.70%3
5Booking.comwww.booking.com2.52%4
6InterContinental Hotels Groupwww.ichotelsgroup.com2.39%6
7Vacation Rentals by Ownerwww.vrbo.com1.90%7
8Carnival Cruise Lineswww.carnival.com1.44%8
9Choice Hotels Internationalwww.choicehotels.com1.43%10
10Walt Disney Worlddisneyworld.disney.go.com1.08%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com24.11%1
2Delta Air Lineswww.delta.com13.46%2
3United Airlineswww.united.com11.55%3
4American Airlineswww.aa.com9.96%4
5JetBlue Airwayswww.jetblue.com6.51%5
6US Airwayswww.usairways.com5.22%6
7AirTran Airwayswww.airtran.com4.86%7
8Spirit Airlineswww.spiritair.com3.48%8
9Alaska Airlines and Horizon Airwww.alaskaair.com2.88%9
10Allegiant Airwww.allegiantair.com2.61%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest5.45%0.99%99.01%1
2google maps1.84%1.84%98.16%2
3southwest airlines1.30%48.09%51.91%3
4maps0.90%0.62%99.38%4
5united airlines0.80%11.39%88.61%7
6expedia0.73%47.70%52.30%6
7travelocity0.68%49.74%50.26%8
8map quest0.53%0.66%99.34%10
9american airlines0.52%5.17%94.83%9
10kayak0.52%6.19%93.81%-

NB: Data couresy of Experian Hitwise

Related posts:

  1. Hotwire jumps ahead of Travelocity and Kayak – Top US travel sites, March 31 2012
  2. Expedia wins top spot ahead of WebJet – Top New Zealand travel websites, full month May 2012
  3. Kayak ahead of Hotwire and Travelocity – Top US travel sites, February 25 2012
Filed Under: Data Tagged With: , , , , , ,
Tnooz About Tnooz

This is the byline used for stats, roundups, bits of housekeeping and other generic articles from Tnooz.

Comments

  1. your mom says:
    July 10, 2012 at 6:54 pm

    this is wrong – orbitz is still #3

    Reply
  2. Cleo Kirkland says:
    July 20, 2012 at 3:10 pm

    Happy to make the top 10 :) I’m assuming Hitwise’s “traffic” includes search & meta-search engine traffic? Thanks for the update.

    Reply

Speak Your Mind

*