Booking.com challenges Tripadvisor – Top Canada travel sites, full month June 2012

July 12, 2012 By 6 Comments

Just a scintilla of market share stood between TripAdvisor and Booking.com in the list of leading travel websites in Canada during June.

Market leader TripAdvisor secured 7.6% of the destinations and accommodation category (up from 7% in May 2012), as Booking.com also increased its share of the market to 7.5%, a jump of almost 0.75% on the previous month.

Most popular travel websites in Canada for June 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia Canadawww.expedia.ca16.51%1
2Flight Networkwww.flightnetwork.com5.69%2
3Hotwirewww.hotwire.com3.90%3
4www.cheapoair.cawww.cheapoair.ca3.60%4
5itravel2000www.itravel2000.com3.09%6
6Onetravel.comwww.onetravel.com2.95%-
7Red Tag Vacationswww.redtag.ca2.93%5
8Sunwingwww.sunwing.ca2.60%8
9priceline.comwww.priceline.com2.58%-
10Expediawww.expedia.com2.39%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor Canadawww.tripadvisor.ca7.63%1
2Booking.comwww.booking.com7.51%2
3Hotels.comwww.hotels.com4.54%3
4TripAdvisorwww.tripadvisor.com2.72%4
5TripAdvisor Francewww.tripadvisor.fr1.79%5
6City of Torontowww.toronto.ca1.69%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.62%8
8Princess Cruiseswww.princess.com1.38%7
9Best Western Internationalwww.bestwestern.com1.28%-
10Vacation Rentals by Ownerwww.vrbo.com1.20%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air Canadawww.aircanada.ca28.51%1
2WestJetwww.westjet.com23.77%2
3Air Transatwww.airtransat.com5.18%3
4Allegiant Airwww.allegiantair.com3.32%4
5Porterwww.flyporter.com3.26%5
6acaeronet.aircanada.caacaeronet.aircanada.ca2.98%6
7Air Canada Employee Travel Sitetravel.aircanada.com2.26%9
8United Airlineswww.united.com2.16%7
9Delta Air Lineswww.delta.com2.12%8
10WestJet online check incheckin.westjet.com1.98%-

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. TripAdvisor and Thomson retain crowns – Top UK travel sites, full month June 2012
  2. Air Canada ahead of WestJet – Top Canada travel sites, full month May 2012
  3. Expedia, TripAdvisor and Southwest on top – Top US travel sites, full month May 2012
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Comments

  1. Harry says:
    July 12, 2012 at 4:22 pm

    TripAdvisor has 12% compared to Booking’s 7.5% if you include TripAdvisor.com and .fr . Ignoring this may make better headlines about how Booking is closing in on TripAdvisor, but it’s just not accurate.

    Reply
  2. Happy Hotelier says:
    July 12, 2012 at 6:27 pm

    @ Harry:

    Hm and combine Tripadvisor and Expedia as well i presume….

    Reply
  3. Happy Hotelier says:
    July 12, 2012 at 6:31 pm

    Sorry I typed faster than I thought because they have demerged.

    Reply
  4. Happy Hotelier says:
    July 12, 2012 at 6:42 pm

    So what I really meant was to combine Expedia and Booking vs Tripadvisor;-)

    Reply
  5. Romulus says:
    July 13, 2012 at 10:40 am

    Why would you combine Expedia and Booking vs TripAdvisor? Each time these stats goes out, the no-local sites are always ignored then in fact they should be pu together.

    Reply
  6. Thomas the Bescoverer says:
    July 13, 2012 at 2:56 pm

    I still like Expedia for accommodations, and there is no Kayak.com with all the advertising $ spent, surprising.

    Reply

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