Jetstar and its sister brand have swapped places in the list of leading travel websites in Australia, with Qantas taking the crown during June 2012.
Qantas lost some of its share of web traffic in the airline (around 0.5%), but this was less than Jetstar’s 1.5% decline, allowing the pair to trade first and second spot.
Virgin Australia, in third place, added 0.25% to its position in May.
Most popular travel websites in Australia for June 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 12.92% 1
2 Webjet Australia www.webjet.com.au 11.51% 2
3 Expedia Australia www.expedia.com.au 10.39% 3
4 Flight Centre www.flightcentre.com.au 8.05% 4
5 Lastminute.com.au www.lastminute.com.au 4.66% 5
6 Best Flights www.bestflights.com.au 2.96% 6
7 ZUJI Australia www.zuji.com 2.15% 8
8 Jetabroad www.jetabroad.com 2.15% 7
9 Kayak www.kayak.com 1.48% 9
10 travel.com.au www.travel.com.au 1.44% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor - Australia www.tripadvisor.com.au 6.98% 1
2 Booking.com www.booking.com 5.74% 2
3 TripAdvisor www.tripadvisor.com 4.29% 3
4 Stayz www.stayz.com.au 3.06% 4
5 Agoda Australia www.agoda.com.au 2.08% 5
6 Hotels.com www.hotels.com 1.60% 6
7 Lonely Planet www.lonelyplanet.com 1.34% 8
8 Agoda.com www.agoda.com 1.34% 10
9 Visit New South Wales www.visitnsw.com.au 1.33% -
10 Hotels Combined www.hotelscombined.com 1.17% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas www.qantas.com.au 22.02% 2
2 Jetstar www.jetstar.com 21.14% 1
3 Virgin Australia www.virginaustralia.com 16.37% 3
4 Tiger Airways www.tigerairways.com 4.83% 5
5 AirAsia www.airasia.com 4.42% 4
6 Emirates www.emirates.com 3.22% 6
7 Singapore Airlines www.singaporeair.com 2.64% 7
8 Malaysia Airlines www.malaysiaairlines.com 2.41% 8
9 Air New Zealand - Australia www.airnz.com.au 1.87% 9
10 Air New Zealand www.airnz.co.nz 1.41% 10
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 jetstar 1.56% 0.60% 99.40% 1
2 google maps 1.47% 0.08% 99.92% 2
3 webjet 0.93% 0.39% 99.61% 3
4 qantas 0.90% 17.35% 82.65% 4
5 flight centre 0.64% 43.70% 56.30% 7
6 wotif 0.63% 2.86% 97.14% 6
7 maps 0.61% 0.06% 99.94% 5
8 tiger airways 0.43% 5.36% 94.64% -
9 metlink 0.35% 0.04% 99.96% -
10 whereis 0.35% 0.00% 100.00% 10
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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