Amazing that an airline of EasyJet‘s size until today didn’t have a mobile-optimised website – but the launch marks the latest foray by the carrier into services on-the-go.
The service is a scaled down version of the main site (consumers can still opt for the main site, too) and allows users to search and book flights, check live arrival and departure times and manage bookings.
EasyJet bosses will be hoping the launch of the mobile site will strike the same chord with users as the carrier’s efforts in the world of applications.
Since unveiling apps for iPhone and Android devices in December 2011, over two million downloads have been made and, the company claims, over 13 million flights searched.
The new mobile site was – as with its apps – developed in conjunction with Ireland-based Mobile Travel Technologies.
EasyJet says the addition of mobile web is just the “beginning of an exciting journey” in mobile, with enhancements being made to what it calls the “in-airport experience” via mobile to come.
The carrier had previously¬†introduced a beta test of a mobile version just for Blackberry users¬†in September 2011, but this was replaced today with the new MTT-designed platform.
The mobile site can be accessed on Blackberry, Windows 7, iPhone and Android devices and supports six languages: English, French, German, Italian, Spanish and Dutch.