Google sees last minute travel queries go mobile, desktop takes a dive

July 19, 2012 By 2 Comments

Google has recorded quite a spike in queries for last minute travel products from mobile devices in recent months.

Figures for the UK drawn from the second week of July show 41% of all air searches (desktop and mobile) came via a mobile device while 33% of accommodation queries were on mobile and 26% of holiday packages.

The figures demonstrate a hike in the use of mobile devices to search for last minute deals compared to the same period last year when 12% of total air searches, 10% of holiday packages and 6% of accommodation queries were made via mobile.

Google also recorded similar increases in the second quarter of the year with 40% of total last minute air queries coming via mobile and 27% of holiday package searches.

The search giant also reports a decline in searches via desktop computer with holiday packages queries in June down 12% year-on-year while mobile searches are up 177%.

For air searches, desktop queries were down 14% year-on-year but increased 211% via mobile devices.

Other recent research from Comscore, as well as this infographic from My Destination, support Google’s findings and reflect the increasing use of mobile to research travel.

NB: Tablet image via Shutterstock

Related posts:

  1. Kayak hits 100M monthly queries as Google data reveal flight search uppers and downers
  2. Google: Travel consumers prefer mobile ads over desktop ads
  3. Google sees higher conversions from tablets – cars, sofas and houses among purchases
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Linda Fox About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

Comments

  1. Fred Perrotta says:
    July 19, 2012 at 11:52 am

    Really exciting news. Tons of opportunity still left in mobile. Will be interesting to see if major desktop players (Travelocity, Priceline, Kayak, Expedia) can take advantage or if disruptive startups (HotelTonight, Hipmunk, WeHostels) will define mobile travel.

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  1. Latest Last Minute Packages News | Sell Off Vacations says:
    July 19, 2012 at 3:10 pm

    [...] Latest Last Minute Packages News Google sees last minute travel queries go mobile, desktop takes a dive The figures demonstrate a hike in the use of mobile devices to search for last minute deals compared to the same period last year when 12% of total air searches, 10% of holiday packages and 6% of accommodation queries were made via mobile. Google … Read more on Tnooz [...]

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