Just days away from the London 2012 opening ceremony and it seems a third of London’s hotel rooms are still available.
Various online specialists claim hotels of all categories are offering substantial discounts in a last-minute bid to attract tourists.
Hotwire says discounts of up to 50% are available with prices for the first half of the games lower than earlier this year.
Trivago says a third of rooms, a figure backed up by market intelligence firm TravelClick, are still available with prices slashed by as much as 67%.
TravelClick data shows 77.4% of all rooms tracked by the company are booked and the company attributes the late availability to the recent release of rooms by London Organising Committee of the Olympic and Paralympic Games.
The company also says occupancy is up 41% for the two weeks of the Olympics compared with the same period last year while rates have increased just over 69% to an average of £189.
NB:Â Hotel keys image via Shutterstock
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Wondering how many of the rooms are the result of:
a) late block releases by the London Organizing Committee (that sucks for hoteliers that were good citizens and committed rooms)
b) Hotels that jacked up prices waiting for windfall profits (that sucks for the hoteliers that were greedy citizens and committed a minimal number of rooms to maximize profits – that are now not materializing,,,)
Wondering if Tingo had any exposure to make people whole after the dramatic prices cut were been announced.