TrustYou partners with TripAdvisor to monitor and analyse reviews for hotels

July 25, 2012 By Linda Fox 1 Comment

TrustYou is accessing the TripAdvisor hotel database via an API following a partnership enabling the reputation management specialist to track reviews content.

The move means Muninch-based TrustYou can offer real-time monitoring and analysis on what is being said about hotels on the reviews giant thus saving time.

The technology categorises review content semantically as well as enabling hotels to track specific trends and respond quickly without having to access individual hotel dashboards.

TrustYou can provide analysis of content in more than 23 languages and combine it with knowledge gleaned from 250 other portals, review sites and online travel sites.

The company attracted funding of $5 million last September and acquired ReviewAnalyst giving it a presence in the US.

About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.