TripAdvisor loses top spot – Top Canada travel sites, July 2012

August 7, 2012 By 4 Comments

Changing of the guard in Canada as TripAdvisor makes way for Booking.com in the list of leading travel websites during July 2012.

The Canadian domestic TripAdvisor site lost over 0.5% market share month-on-month, allowing Priceline-owned Booking.com to move into prime position with a 0.5% increase of its own.

However, TripAdvisor retains its lead once international and France sites are added to its traffic tally.

Most popular travel websites in Canada for July 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia Canadawww.expedia.ca16.73%1
2Flight Networkwww.flightnetwork.com5.50%2
3Hotwirewww.hotwire.com4.48%3
4www.cheapoair.cawww.cheapoair.ca3.69%4
5priceline.comwww.priceline.com3.17%9
6Onetravel.comwww.onetravel.com2.76%6
7itravel2000www.itravel2000.com2.66%5
8Red Tag Vacationswww.redtag.ca2.62%7
9Sunwingwww.sunwing.ca2.49%8
10Travelocity Canadawww.travelocity.ca2.36%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Booking.comwww.booking.com8.03%2
2TripAdvisor Canadawww.tripadvisor.ca7.02%1
3Hotels.comwww.hotels.com4.54%3
4TripAdvisorwww.tripadvisor.com2.68%4
5TripAdvisor Francewww.tripadvisor.fr1.81%5
6InterContinental Hotels Groupwww.ichotelsgroup.com1.75%7
7City of Torontowww.toronto.ca1.63%6
8Best Western Internationalwww.bestwestern.com1.40%9
9Bonjour Quebecwww.bonjourquebec.com1.35%-
10Ontario Parkswww.ontarioparks.com1.32%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air Canadawww.aircanada.ca28.07%1
2WestJetwww.westjet.com25.67%2
3Air Transatwww.airtransat.com5.36%3
4Porterwww.flyporter.com3.31%5
5Allegiant Airwww.allegiantair.com2.67%4
6Delta Air Lineswww.delta.com2.57%9
7acaeronet.aircanada.caacaeronet.aircanada.ca2.23%6
8Air Canada Employee Travel Sitetravel.aircanada.com2.20%7
9WestJet online check incheckin.westjet.com2.15%10
10United Airlineswww.united.com2.10%8

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. Booking.com challenges Tripadvisor – Top Canada travel sites, full month June 2012
  2. TripAdvisor reigns supreme, WestJet extends lead – Top Canada travel sites, January 7 2012
  3. Air Canada takes top spot from WestJet – Top Canada travel sites, January 21 2012
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Comments

  1. Harry says:
    August 7, 2012 at 11:58 am

    Your headline is so misleading! TripAdvisor is still dominating in Canada. There is no changing of the guard at all. horrible journalism.

    Reply
    • Kevin May Kevin May says:
      August 7, 2012 at 12:13 pm

      @harry – criticism accepted.

      thus the caveat in the piece… TripAdvisor Canada loses top spot, but when adding the other sites it still reigns.

      I think in the grand scheme of things “horrible journalism” is a bit harsh.

      Reply
  2. Harry says:
    August 7, 2012 at 2:51 pm

    “TripAdvisor loses top spot” the first four words of the title is a blatant on purpose lie. Knowing the truth yet reporting otherwise definitely qualifies as horrible journalism. You’re right in the grand scheme of things a misleading title in one blog post is not the end of the world, but you guys do good work and should know better.

    Reply
    • Kevin May Kevin May says:
      August 7, 2012 at 3:58 pm

      @harry – point taken.

      any reason why you’re commenting anonymously? you have skin in the game possibly?

      Reply

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