House of Travel overtakes Expedia for gold medal – Top New Zealand travel websites, July 2012

August 9, 2012 By Leave a Comment

Expedia has lost its prime position at the top of the leading travel websites in New Zealand to local brand House of Travel.

House of Travel managed to attract an extra 3% market share to its tally from June this year to propel it three places to the number one spot, sweeping aside Expedia, Webjet and Wotif.

Expedia lost 0.75% market share over the same period.

Most popular travel websites in New Zealand for July 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1House of Travelwww.houseoftravel.co.nz11.73%4
2Expedia.co.nzwww.expedia.co.nz10.82%1
3Webjet New Zealandwww.webjet.co.nz9.24%2
4Wotif.comwww.wotif.com8.67%3
5Flight Centre New Zealandwww.flightcentre.co.nz7.37%5
6Jet Abroad - NZwww.jetabroad.co.nz3.36%6
7Kayakwww.kayak.com1.86%8
8Orbitzwww.orbitz.com1.82%7
9STA Travel NZwww.statravel.co.nz1.47%10
10Go.qq.comgo.qq.com1.47%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.09%1
2Booking.comwww.booking.com5.29%3
3Agoda.comwww.agoda.com4.31%8
4Yahoo!xtra - Travelnz.totaltravel.yahoo.com4.20%5
5stuff.co.nz - Travelwww.stuff.co.nz/travel3.34%4
6Mt Ruapehuwww.mtruapehu.com3.22%6
7HolidayHouses.co.nzwww.holidayhouses.co.nz2.80%7
8Tourism New South Wales (New Zealand)nz.sydney.com2.06%2
9AA New Zealand Travel Guidewww.aatravel.co.nz2.03%10
10Snow.co.nzwww.snow.co.nz1.69%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz35.80%1
2Air New Zealand - grabaseatwww.grabaseat.co.nz26.88%2
3Jetstarwww.jetstar.com10.74%3
4My Air New Zealandwww.myairnz.co.nz4.81%4
5Qantaswww.qantas.com.au3.66%5
6Emirateswww.emirates.com2.45%7
7Virgin Australiawww.virginaustralia.com2.25%6
8Singapore Airlineswww.singaporeair.com1.78%8
9AirAsiawww.airasia.com0.96%10
10Cathay Pacificwww.cathaypacific.com0.69%-

NB: Data courtesy of Experian Hitwise

NB2: Image via rook76/Shutterstock

Related posts:

  1. House of Travel climbs over Expedia – Top New Zealand websites, October 29 2011
  2. WebJet closes in on Expedia – Top New Zealand websites, February 11 2012
  3. Rivals close in on Expedia – Top New Zealand websites, January 14 2012
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