Just a slither of market share separates rival low cost carriers EasyJet and Ryanair at the top of leading airline websites in the UK.
Market leader EasyJet is just 0.04% ahead of Ryanair, with British Airways a further 4% behind in third position.
Monarch and Jet2 swapped places, according to market share figures for July, with Monarch managing to secure fourth spot with a 0.2% increase on the previous month.
Most popular travel websites in the UK for July 2012:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Thomson www.thomson.co.uk 7.85% 1
2 Expedia.co.uk www.expedia.co.uk 6.58% 2
3 Thomas Cook www.thomascook.com 6.18% 3
4 Lastminute.com www.lastminute.com 4.78% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 4.65% 5
6 On the Beach www.onthebeach.co.uk 3.73% 6
7 skyscanner www.skyscanner.net 2.97% 7
8 travelsupermarket.com www.travelsupermarket.com 2.61% 8
9 First Choice www.firstchoice.co.uk 2.53% 9
10 Cheapflights.co.uk www.cheapflights.co.uk 2.52% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor UK www.tripadvisor.co.uk 13.78% 1
2 Booking.com www.booking.com 7.38% 2
3 LateRooms.com www.laterooms.com 3.23% 3
4 TripAdvisor www.tripadvisor.com 2.71% 4
5 Premier Inn www.premierinn.com 1.73% 5
6 Hotels.com www.hotels.com 1.66% 8
7 Ryan Air Hotels www.ryanairhotels.com 1.66% 6
8 Travelodge UK www.travelodge.co.uk 1.59% 7
9 Groupon Travel Deals getaways.groupon.co.uk 1.29% 9
10 icelolly.com www.icelolly.com 1.14% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 17.13% 1
2 Ryanair www.ryanair.com 17.09% 2
3 British Airways www.britishairways.com 13.08% 3
4 Monarch.co.uk www.monarch.co.uk 5.95% 5
5 Jet2.com www.jet2.com 5.71% 4
6 Flybe www.flybe.com 4.36% 6
7 Virgin atlantic www.virgin-atlantic.com 3.63% 7
8 Thomson Airways flights.thomson.co.uk 3.19% 8
9 flythomascook.com www.flythomascook.com 2.45% 9
10 Wizz Air www.wizzair.com 2.07% -
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 0.90% 0.38% 99.62% 1
2 thomas cook 0.84% 39.24% 60.76% 2
3 ryanair 0.67% 5.78% 94.22% 3
4 easyjet 0.62% 8.56% 91.44% 4
5 national rail 0.61% 0.43% 99.57% 6
6 thomson 0.58% 0.69% 99.31% 5
7 tfl 0.57% 0.07% 99.93% 7
8 tripadvisor 0.46% 44.77% 55.23% 9
9 aa route planner 0.43% 0.65% 99.35% 8
10 train times 0.42% 17.58% 82.42% 10
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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