Easy to forget sometimes how in such a short space of time the influence of social media on purchase decisions and how travellers rely on each other for information.
While there are subtle moves to move away from the so-called wisdom of the crowds to the wisdom of friends (especially by the likes of TripAdvisor), consumers are still massively influenced by what they read elsewhere from complete strangers on the web.
Here is a decent infographic pulled together by Funsherpa:
Related posts:
About Kevin MayKevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.
Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.
Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.
[...] skewed from the sorts of online results that we report on every day here – including this recent infographic that demonstrates how vital an integrated web presence can be to travel companies. Take these [...]
[...] skewed from the sorts of online results that we report on every day here – including this recent infographic that demonstrates how vital an integrated web presence can be to travel companies. Take these [...]
Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.
Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?
Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.
Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?
Interesting stats and love the format.
The top stat is a bit misleading – depending on the perspective of the information being reported.
There are 2 billion trips taken in the US every year (1 billion include at least one overnight) and I don’t believe that half are international arrivals, so that is a bit suspect.
If this is a global stat, then it shows that 1 billion people that are traveling globally are traveling from other countries. That I would definitely believe.
For the US here are the total expenditures, so you can see the relationship of total spend to online
2007 $738.6b 13% intl
2008 $772.9b 14% intl
2009 $704.4b 13% intl
2010 $758.7b 14% intl
2011 $815.2b 14% intl
2012 $841.6b 14% intl
source: US Travel Association
Nice to see that travel $ are not only back up from 2007 but greatly increased.
All the stats are US specific or some of them are global?
Most surprising: 70% of facebook users update status on vacation. Everyone loves to share their experience. They should
Adamfly
great info graphic! thanks.
Travel agents must join the Social Media and become more proactive in order to be competitive in this industry
GDS’s must empower the Travel Agencies with more technology in order to stay in the loop.
40% post Restaurant reviews ?
Wow that’s huge?
Seems hard to imagine – especially as holiday makers are eating out most evenings !
If it’s true, then it hints that we’ve all got pyschology troubles ahead – instead of just enjoying in the present, we’re distancing from the ‘here and now’ to describe it and rate it and analyse it, to post online!
Or maybe the question that got that 40% answer was more dilute ‘ have you ever rated a restaurant’ – or ‘would you ever rate a restaurant’ /
WOM became apperant by mobile technology & internet…
The survey was also on line as well as only the USA. The picture of the whole of the population is not present. Also most Americans do not leave the USA. Well presented however and useful but limited. Darren