This week United Airlines launched a new way for members of its MileagePlus frequent flier program to redeem miles.
United, the largest US airline by revenue, is offeringÂ songs in .mp3 format,Â covering many genres.
For instance, today you could download the Jennifer LopezÂ album “Dance Again … The Hits,” for 1,150 miles for the ordinary leisure traveler or for Â 1,035 miles underÂ ”preferred pricing” offered to elite MileagePlus members.
Movies vary in cost, but a typical price isÂ 2,300 to 2600 for a blockbuster like “The Hangover.”
As loyalty marketing commentator Bill Brohaugh notes:
“This is a redemption option that can be appreciated while frequent flyers are traveling and while engaging with the brand right there in-flight, hopefully appreciative of the reward that’s entertaining them at that moment.”