KLM is without a doubt the most experimental airline brand on social media. Whether it’s choosing your seatmate via Facebook, surprising Foursquare users with treats, or putting your face on a plane, KLM is always up to something different.
The latest in KLM quirk comes in the form of the KLM Piñata Game. The game offers the chance to win 2 flights to South America by taking some of that inner troll out on an unsuspecting digital piñata.
The pinata party starts in Rio, the human party capital of South America. The piñatas drop from the sky, and the wind can be challenging – the cursor moves more than you like, and it’s a challenge to get those crosshairs right in the middle.
You swing away until you break one open to reap the points rewards – the more you break open, the more points you collect; the more points you collect, the better your chance is to win.
While not completely dependent on social – the game lives on KLM’s branded site – players can connect to Facebook, and encourage friends to join in the bat-swingin’.
The game has an overall Top 10 and a Top 10 among friends. Social sharing is great, and is always more effective when players compete among friends with a leaderboard tracking all the action.
Other stops on the piñata party plane are Iguazu Falls in Argentina, Ecuador’s Quito and Machu Picchu in Peru.
If you need a moment of silly, go get on those digital piñatas!
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About Nick Vivion
Great effort! A bit ironic from a travel company that they’re using a tradition from North America to promote travel to South America, but I guess we’ll let that one pass.
Yes, and it seems that the tradition was originally brought to Europe from China, and then onwards to Mexico! The globalization of the world isn’t really that new of a story, is it?
Too true. Which probably makes the piñata the perfect analogy and hence subject for their game. Kudos KLM