Facebook users cite travel most often as their biggest life moment [INFOGRAPHIC]

August 14, 2012 By 6 Comments

Much of Facebook’s current popularity owes to user vacation photos.

That’s one conclusion to draw from a new survey from Facebook called Sharing Life’s Biggest Moments.

Facebook’s data nerds dug into a representative slice of 200,000 major life events posted on the Timelines of users worldwide.

The verdict: Users add more stories about travel to their Facebook Timelines than they do “any other type of life event.”

The older people get, the more they share vacation stories.

See the infographic, below, which takes a look at life’s biggest moments by location.

facebook travel infographic

Related posts:

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  2. Gen-Y on Facebook, travel and hospitality a big employer [INFOGRAPHIC]
  3. What is the Second Moment of Truth in hotel marketing?
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Sean O'Neill About Sean O'Neill

Sean O’Neill is a UK-based reporter for Tnooz.

Since university, he's been a full-time journalist for US consumer magazines and websites, and since 2007 he has covered B2C travel news full-time.

He lives in London and is travel tech columnist for BBC Travel. He used to work in New York City as the online senior editor for Arthur Frommer’s Budget Travel.

In the past, O'Neill held editor, writer, and reporter positions at Kiplinger’s Personal Finance and Foreign Policy magazines in Washington, DC. Please visit his personal site and follow him on Twitter or Google+ .

Comments

  1. Reinhard says:
    August 14, 2012 at 6:53 am

    Might have something to do with the frequency of these activities :-)

    Reply
  2. Sean O'Neill Sean O'Neill says:
    August 14, 2012 at 7:52 am

    Good point, Reinhard!

    Reply
  3. Larry Smith says:
    August 14, 2012 at 2:03 pm

    Would love to have the data cut by Mobile app usage vs. PC/website.

    Anecdotally from my FB friends, they all use a mobile app and send a steady stream of photo’s. It’s much easier than writing a thousand words.

    Reply
  4. Miguel says:
    August 16, 2012 at 9:05 am

    Thanx for this post. Just working on a paper “How to abuse statistics” :-)

    Reinhard, frequency of the events is one point. But, what is a travel “story’? Foursquare check-ins? Picture upload?

    The second graph also looks a bit weird to me, because it tries to prove 2 things in one graph without a connection (country and age). And when people get 65+ they seem to share less travel stories and this is the opposite of what the title is saying.

    Reply
    • Sean O'Neill Sean O'Neill says:
      August 17, 2012 at 7:08 am

      Hi, Miguel!
      Glad to have readers watching out for statistics abuse. There’s plenty of it in releases like this.
      Best,
      Sean

      Reply

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