Well that was completely predictable – William Shatner returns for Priceline TV ads [VIDEO]

August 15, 2012 By Leave a Comment

Just over six months after ex-Star Trek frontman William Shatner supposedly ended his reign as the figurehead of Priceline‘s marketing, when he plunged off a bridge in an ad, he’s back.

Five weeks ago, when the “spirit” of Shatner returned in another TV ad for the online travel agency, it was blatantly obvious to anyone that understands marketing that Priceline was never REALLY going to kill off its prized asset.

And, so, after the mainstream media wrote countless articles about Shatner being bumped off back in January this year, each is piling back in again today with news of his return.

Job done, marketing gurus.

Related posts:

  1. Anyone who thought William Shatner would disappear from Priceline TV ads is mad
  2. Why William Shatner Priceline Negotiator character had to die
  3. CanaryHop wants comedian Andy Samberg to be what William Shatner was to Priceline
Filed Under: News Tagged With: , , , , , ,
Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Speak Your Mind

*