Qantas has extended its lead at the top of the leading airline websites in Australia, leading Jetstar and rival Virgin Australia to lose market share in July 2012.
The carrier added almost 2.5% market share to its tally in the previous month, as sister brand Jetstar shed around 2.25% and Virgin a further 2.5%.
Tiger Airways gained 0.5% over the same period.
Most popular travel websites in Australia for July 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 12.31% 1
2 Webjet Australia www.webjet.com.au 11.26% 2
3 Expedia Australia www.expedia.com.au 10.23% 3
4 Flight Centre www.flightcentre.com.au 8.44% 4
5 Lastminute.com.au www.lastminute.com.au 4.86% 5
6 Best Flights www.bestflights.com.au 3.33% 6
7 Jetabroad www.jetabroad.com 2.06% 8
8 ZUJI Australia www.zuji.com 2.03% 7
9 travel.com.au www.travel.com.au 1.60% 10
10 Kayak www.kayak.com 1.44% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor - Australia www.tripadvisor.com.au 6.74% 1
2 Booking.com www.booking.com 6.08% 2
3 TripAdvisor www.tripadvisor.com 4.32% 3
4 Agoda.com www.agoda.com 3.14% 5
5 Stayz www.stayz.com.au 3.06% 4
6 Hotels Combined www.hotelscombined.com 2.15% 10
7 Agoda Australia www.agoda.com.au 2.06% 5
8 Hotels.com www.hotels.com 1.62% 6
9 Totaltravel.com www.totaltravel.com 1.40% -
10 Lonely Planet www.lonelyplanet.com 1.37% 7
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas www.qantas.com.au 26.44% 1
2 Jetstar www.jetstar.com 18.97% 2
3 Virgin Australia www.virginaustralia.com 13.92% 3
4 Tiger Airways www.tigerairways.com 5.32% 4
5 AirAsia www.airasia.com 4.75% 5
6 Emirates www.emirates.com 3.51% 6
7 Singapore Airlines www.singaporeair.com 2.49% 7
8 FlyScoot.com www.flyscoot.com 1.75% -
9 Air New Zealand - Australia www.airnz.com.au 1.57% 9
10 Air New Zealand www.airnz.co.nz 1.36% 10
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.53% 0.07% 99.93% 2
2 jetstar 1.44% 0.56% 99.44% 1
3 qantas 1.10% 18.35% 81.65% 4
4 webjet 0.94% 0.26% 99.74% 3
5 maps 0.62% 0.11% 99.89% 7
6 flight centre 0.61% 43.12% 56.88% 5
7 wotif 0.60% 3.27% 96.73% 6
8 tiger airways 0.57% 2.80% 97.20% 8
9 metlink 0.37% 0.00% 100.00% 9
10 whereis 0.35% 0.14% 99.84% 10
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
Related posts:
About Tnooz
Great to see that people are supporting the Australian airline. Be nice if Qantas made flights cheaper from Perth to the east coast of Australia as too many people in perth fly to Bali who should be seeing how fantastic other places are in Australia