Vacationers have few better ways of “living like a local” than actually staying at a property privately owned by a local, and it’s a new market that has boomed in the past few years.
A study published today uncovers what motivates customers to book lodging in privately owned homes instead of a hotel.It was commissioned by Roomarama, a booking engine for short-term rentals (STR), and Tripping, a social networking message board and listings service to help travelers find homestays, rentals, and local connections.
More than 70% of those surveyed spoke at least two languages, compared with the average of only one language for the typical US hotel-going tourist.
More than 60% have been to 10 or more countries.
More than 65% believe STRs provide “more space” for the money and that it’s a main motivation to pick them over hotel rooms.
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About Sean O'Neill
Is there a link to the actual study?
Hi, Petur,
Not yet online. When it’s posted, I’ll add a link.
–Sean
Looking forward to the study! Its drawn some interesting conclusions. See how it tallies up with our stats and findings.
Thanks Sean for the post,
John
John,
Sure thing!
Yeah, I’d love to see a link to this study when it’s released online. It sounds interesting. There is a lot of movement in this market over the past couple of years with lots of debates surrounding the eventual collision course of Homeaway-like companies and Airbnb/ Roomarama-like companies.
Thanks for your comment, Jason. I’m told by the company that they’ll get an infographic with the details soon.
Will post it.
Best,
Sean
We always stay in rentals, and often use Tripping. Looking forward to reading the study!
Thanks for your comment!
How can discuss this topic and not even mention Airbnb?!?
Here’s a link to the Tripping blog where you can view the infographic based on the study: http://goo.gl/zVZG8.