Agoda passed TripAdvisor at the top of the leading travel websites in Australia – but still has some way to go if global sites are included in market share data.
The hotel booking brand’s dot-com site more than doubled its market share in August, moving ahead of the Australian version of TripAdvisor.
But with the main global site for the user review giant combined, Agoda (even with its Australian version) still lags behind.
Booking.com, in second place in July, fell to third position as a result of Agoda’s recent surge in share of traffic in the country.
Most popular travel websites in Australia for August 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 12.12% 1
2 Webjet Australia www.webjet.com.au 11.82% 2
3 Expedia Australia www.expedia.com.au 9.77% 3
4 Flight Centre www.flightcentre.com.au 7.64% 4
5 Lastminute.com.au www.lastminute.com.au 4.80% 5
6 Best Flights www.bestflights.com.au 3.68% 6
7 ZUJI Australia www.zuji.com 2.08% 8
8 Jetabroad www.jetabroad.com 1.82% 7
9 Travelzoo Australia www.travelzoo.com/au 1.68% -
10 travel.com.au www.travel.com.au 1.49% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Agoda.com www.agoda.com 8.24% 4
2 TripAdvisor - Australia www.tripadvisor.com.au 7.01% 1
3 Booking.com www.booking.com 5.81% 2
4 TripAdvisor www.tripadvisor.com 4.04% 3
5 Stayz www.stayz.com.au 2.99% 5
6 Agoda Australia www.agoda.com.au 1.87% 7
7 Totaltravel.com www.totaltravel.com 1.46% 9
8 Hotels Combined www.hotelscombined.com 1.33% 6
9 check-in.com.au www.check-in.com.au 1.29% -
10 Lonely Planet www.lonelyplanet.com 1.28% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas www.qantas.com.au 20.97% 1
2 Jetstar www.jetstar.com 20.51% 2
3 Virgin Australia www.virginaustralia.com 15.77% 3
4 Air New Zealand - Australia www.airnz.com.au 5.82% 9
5 Tiger Airways www.tigerairways.com 5.23% 4
6 AirAsia www.airasia.com 4.33% 5
7 Emirates www.emirates.com 3.25% 6
8 Singapore Airlines www.singaporeair.com 2.64% 7
9 Air New Zealand www.airnz.co.nz 1.41% 10
10 FlyScoot.com www.flyscoot.com 1.40% 8
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 jetstar 1.61% 0.64% 99.36% 2
2 google maps 1.46% 0.06% 99.94% 1
3 qantas 1.16% 14.27% 85.73% 3
4 webjet 0.99% 1.07% 98.93% 4
5 flight centre 0.65% 38.50% 61.50% 6
6 wotif 0.62% 2.25% 97.75% 7
7 maps 0.58% 0.07% 99.93% 5
8 tiger airways 0.53% 2.38% 97.62% 8
9 metlink 0.35% 0.00% 100.00% 9
10 whereis 0.34% 0.03% 99.97% 10
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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About Tnooz
Why was Agoda so strong this month? Was it a brand/advertising campaign?
@bernie – it would certainly appear so, promos often give a huge spike in traffic over the period of the campaign.