Priceline says its app covers the most markets for last-minute mobile bookings of hotels

September 13, 2012 By Leave a Comment

One year ago, Priceline launched Tonight-Only Deals as a last-minute hotel booking tool for its mobile app, and today Priceline claims that it offers geographic coverage of about 150 US markets on a typical evening, making it “the largest last-minute hotel deals service for mobile equipped travelers.”

The app’s coverage has more than tripled from the 34 US markets it covered last September.

Tonight-Only Deals is part of the Priceline Negotiator app, a free tool for Apple and Android devices and the mobile-optimized version of Priceline’s site.

The company touts that the handful of selected deals that it promotes on its app in any given market are individually checked prior to posting to make sure they actually can be booked through.

Six months ago, Priceline deployed a service comparable to Tonight-Only Deals for Booking.com.

In other news, Priceline did a survey of users of its Tonight-Only Deals. The survey found that Sunday is when most travelers use smart phones to book hotels, though Thursday is when Priceline tends to offer the deepest same-day hotel discounts.

Related posts:

  1. Priceline satisfies last minute booking demand, boosts app with Tonight-Only deals
  2. Priceline takes on HotelTonight threat at global scale with last-minute service for Booking.com
  3. Behavior modification? Priceline tweaks mobile app for last-minute car rentals
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Sean O'Neill About Sean O'Neill

Sean O’Neill is a UK-based reporter for Tnooz.

Since university, he's been a full-time journalist for US consumer magazines and websites, and since 2007 he has covered B2C travel news full-time.

He lives in London and is travel tech columnist for BBC Travel. He used to work in New York City as the online senior editor for Arthur Frommer’s Budget Travel.

In the past, O'Neill held editor, writer, and reporter positions at Kiplinger’s Personal Finance and Foreign Policy magazines in Washington, DC. Please visit his personal site and follow him on Twitter or Google+ .

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