On an individual property listing, EuroCheapo’s own review gets pride of place, but in the right rail of the site the TripAdvisor average rating is now available, too.
Simply running photos bigger created an impression that the photos were better, according to Jetsetter user surveys, even though the photos were identical to ones that had been run small on similar sites like TripAdvisor. Other sites, such asÂ Airbnb, have cottoned on to the visual design.
Plus, there’s a dark-colored box at the bottom of the page for the company’s “About” information and links to the brand’s social media accounts.
â€śFrom improved maps to better hotel search results, this launch is a monster leap forward for our brand,”Â said Tom Meyers, the company’s founder and editor-in-chief, in a press statement.
The site has kept its niche market focus on leisure travelers looking for inexpensive hotels, pensions, B&Bs and hostels in pricey cities. EuroCheapo does not charge hotels to be listed.
Part of the site’s value add for users has been to produce the relevant information for trip planning, such as tips on public transportation, museum passes, budget airlines, and cheap eats.
The content adds to the site’s sense of authority in judging the hotels, re-inforces its brand voice, and also helps with search engine optimization.
In the past year, EuroCheapo has been featured in the New York Times and other US media outlets. Its redesign has the potential to enhance its profile even further.