Such is the craze for allowing the amateur photographer to turn their images into semi-professional masterpieces via filters, all manner of services are now hitting the market.
This isn’t just confined to trendy image apps such as Instagram¬†et al, but one destination has waded in with its own app which not only puts certain filters on images but turns any photograph into a landscape featuring the famed Northern Lights.
The app uses augmented reality, allowing users to their the phone upwards and screen will switch to the Northern Lights.
Other Lapland-esque filters are available, obviously, such as “Midnight Sun”, ice or autumn, as well as so-called Lappish objects such as reindeer antlers, snowflakes or a snowmobile.
Beyond the quirkiness of the app are some slightly more useful features, such as travel guides and information about the region.
Anyway, for those wanting to get a sense of the real thing, rather than a picture of Big Ben in London with a mock-up of the Northern Lights above it, here is a video clip that Visit Finland issued last year, deservedly attracting some 1.3 million views so far.