Thomson unveils £5.5 million advertising campaign, spotlights the Dreamliner

September 20, 2012 By Leave a Comment

Thomson kicks off its latest brand campaign to customers tomorrow via social media channels, email and a dedicated website.

The £5.5m promotion features television advertising for the next six weeks with the first ad to be aired on Saturday during X Factor.

The Holidays Just Got Better promotion tells the story of the evolution of holidays over the past 50 years and features the Dreamliner aircraft, which Thomson will be the first UK airline to use when it takes delivery in May 2013.

The campaign, which the operator is calling its most integrated marketing effort to date, runs until December and is supported by in-store and online advertising.

Beattie McGuinness Bungay, the agency behind this latest campaign was also responsible for other Thomson and First Choice promotions including its brilliant inflight safety video in 2009.

Related posts:

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  3. Cheapflights joins the TV advertising club
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Linda Fox About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

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