Business travellers love apps for maps and social media but shun the specialised travel stuff

Business travellers appear to be using mobile applications for pretty much the same as their jetsetting leisure counterparts rather than the vast array of tools their employers would perhaps like.

A study of 1,000 British corporate flyers in July this year found that mapping applications are the most popular services being used by travellers on the road, with 90% always, often or occasionally using such tools.

This is in stark contrast to apps which are designed specifically for travellers, especially the road warriors, with information guides (dedicated airport apps or services such as GateGuru, says provider of the study, Concur) only being used regularly by a third.

Four in ten travellers are using flight tracking services provided by airlines or TripIt (the company owned by Concur), but only a measly 16% will take functions such as expense reporting on the road with them and over three-quarters have never downloaded administrative tools to a mobile device.

It looks like business travellers are not behaving any differently to other travellers, with 60% filling their travel time on mobile devices by playing around on social media (such as Facebook and Twitter) to keep in touch with colleagues, friends and family back at the ranch.

The marketplace is widening, however, as just 11% of business travellers do not have access to a smartphone-type device when they hit the road.

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  3. What do mobile business travellers want?
Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. zachary says:

    Would love to see a link to the study.

    • Kevin May Kevin May says:

      @zachary – we have asked Concur for a detailed breakdown of the questions and answers made available to the respondents.

  2. Victor says:
  3. Kevin May Kevin May says:

    Data from Concur:

    Total base (survey sample)
    1024 respondents

    In your opinion, how has technology (i.e. laptops, smartphones, tablets, and apps) changed the business travel experience in the last five years? (Please tick all that apply. If you don’t think it has made any difference in the past five years, please tick the “Not applicable” option)

    It has made it quicker
    23%
    It has slowed it down
    2%
    It has simplified the experience
    35%
    It has made it more complicated
    14%
    It has given me more peace of mind
    26%
    It has made me more anxious
    7%
    Other
    7%
    Don’t know
    4%
    Not applicable – I don’t think technology has changed the business travel experience in the last five years
    13%

    In general do you think mobile apps have improved or worsened your business travel experience, or have they made no difference?
    Improved
    83%
    Made no difference
    17%
    Worsened
    1%

    In total how many, if any, business travel related apps do you have on any smartphone or tablet devices you use (e.g. Airline apps, map apps, train apps, hotel apps etc.)?

    0 – None
    28%
    1 to 2
    27%
    3 to 4
    20%
    5 to 6
    8%
    7 to 10
    3%
    More than 10
    2%
    Not applicable – I don’t use any smartphone or tablet devices
    11%

    Not including commuting to and from work, how often, if at all, do you use the following mobile apps while travelling for business? (Please read each one carefully and tick one answer on each row. If you do not have this app please tick the “Not applicable” option)
    Total base: 624 (Those respondents that replied to having at least 1 business travel related app in the previous question)

    Maps (i.e. Google Maps, Bing Maps etc.)

    Always
    29%
    Often
    40%
    Occasionally
    21%
    Rarely
    6%
    Never
    2%
    Not applicable – I don’t have this app
    2%

    Social Networking (i.e. Twitter, Facebook etc.)

    Always
    23%
    Often
    22%
    Occasionally
    15%
    Rarely
    12%
    Never
    17%
    Not applicable – I don’t have this app
    12%

    Expenses (i.e. Concur etc.
    Always
    3%
    Often
    5%
    Occasionally
    8%
    Rarely
    8%
    Never
    35%
    Not applicable – I don’t have this app
    41%

    Airline apps (i.e. BA, United etc.)

    Always
    9%
    Often
    15%
    Occasionally
    16%
    Rarely
    13%
    Never
    19%
    Not applicable – I don’t have this app
    28%

    Airport Info (i.e. GateGuru, Heathrow etc.)

    Always
    4%
    Often
    11%
    Occasionally
    17%
    Rarely
    13%
    Never
    20%
    Not applicable – I don’t have this app
    35%

    Which ONE, if any, of the following factors causes you the biggest “pain point” (i.e. the factors which cause you the most stress) when it comes to business travel?

    The stack of receipts and expense reports that need to be completed upon my return
    18%
    The inability to book air or rail travel quickly and easily when there is a last minute cancellation/change to my itinerary
    11%
    Finding a hotel easily especially during peak periods (i.e. around major industry events)
    6%
    Feeling unsafe and not secure within my surroundings whilst travelling
    5%
    Company restrictions on travel and accommodation
    14%
    The feeling of being lost and running around the airport, trying to find my flight
    3%
    Finding the quickest route from the airport to the hotel
    3%
    Other SEE OE_2
    20%
    Not applicable – I don’t have any pain points around business travel
    21%

    Thinking about when you are travelling for business in general, approximately what percentage of your time do you feel that you’re being unproductive because you don’t have the tools that you need to do your job effectively?

    0 – None
    20%
    Up to 25%
    38%
    26% to 50%
    22%
    51% to 75%
    11%
    76% to 100%
    6%
    Don’t know
    3%

  4. Titus says:

    i’m chopping at the bits!! Love this!!

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