Pegasus Connect becomes the latest brand evolution at Pegasus

Pegasus Solutions continues to streamline and integrate their myriad offerings, as Utell becomes Pegasus Connect.

The new offering takes the parent company’s distribution, booking and business intelligence capability, blends it with Utell’s hotel marketing services, and serves up a slate of new combo-products for hotel clients.

Pegasus CEO David Millili shares the reasoning behind yet another brand evolution at Pegasus:

“In the time that I’ve led Pegasus, I’ve had many meetings with hotels and brands around the world. One consistent theme I’ve heard from independents, groups, and chains alike is that they all need help driving guest room demand and sales. Aligning our impressive range of hospitality solutions as logical tiered packages under Pegasus Connect benefits hotels, allowing them to identify and use only the services they need without being expected to keep track of an encyclopedia of sales solutions.”

Rather than having to navigate the various Pegasus products, such as understanding the differences between Utell, the UltraSwitch, Reservation NG, and other products, hotels can now opt-in at the level of service most useful to their current needs.

Pegasus Connect has three levels:

Pegasus Connect: complete connectivity to the GDS.
Pegasus Connect Gold: all of the above distribution, plus access to 1,000 online channels including China’s TravelSky, a new monthly reporting product called PegasusView Market Performance business intelligence, access to the OpenView booking engine, sales consulting and representation with the travel consortia.
Pegasus Connect Premium: all of the above, plus a responsive mobile website built on Open Hospitality’s OpenFlex, and additional sales support targeting corporate travel buyers.

A hotel looking for a basket of services will be relieved at this relatively simplified selection. The Pegasus range was never easy to digest, as the company provides many services addressing a variety of needs, and hotel management had to select the individual solutions that most suited their current challenges.

A key aspect of the most successful products is simplifying complicated processes. By making their product line more accessible, Pegasus is moving towards a more elegantly defined solution to their own offerings.