Ryanair has seen the gap between it and market leader EasyJet increase in the list of leading airline websites in the UK.
EasyJet’s slice of the airline category is now 2.5% ahead of Ryanair, after the Ireland-based carrier lost 0.75% market share in September.
In the agency category, Thomas Cook has dropped to fourth spot following a nominal increase by Lastminute.com but losing 0.5% of its own market share.
Most popular travel websites in the UK for September 2012:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Thomson www.thomson.co.uk 7.33% 1
2 Expedia.co.uk www.expedia.co.uk 6.18% 2
3 Lastminute.com www.lastminute.com 5.47% 4
4 Thomas Cook www.thomascook.com 5.25% 3
5 TravelRepublic.co.uk www.travelrepublic.co.uk 4.35% 5
6 skyscanner www.skyscanner.net 3.38% 7
7 On the Beach www.onthebeach.co.uk 2.92% 6
8 Travelzoo UK www.travelzoo.com/uk 2.60% 8
9 Cheapflights.co.uk www.cheapflights.co.uk 2.49% 10
10 travelsupermarket.com www.travelsupermarket.com 2.39% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor UK www.tripadvisor.co.uk 14.29% 1
2 Booking.com www.booking.com 9.93% 2
3 LateRooms.com www.laterooms.com 3.51% 3
4 TripAdvisor www.tripadvisor.com 2.61% 4
5 Premier Inn www.premierinn.com 2.02% 6
6 Travelodge UK www.travelodge.co.uk 1.78% 5
7 Ryan Air Hotels www.ryanairhotels.com 1.51% 7
8 Hotels.com www.hotels.com 1.42% 8
9 Time Out www.timeout.com 1.23% 10
10 Groupon Travel Deals getaways.groupon.co.uk 1.22% 9
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 18.29% 1
2 Ryanair www.ryanair.com 15.77% 2
3 British Airways www.britishairways.com 13.24% 3
4 Monarch.co.uk www.monarch.co.uk 5.54% 4
5 Flybe www.flybe.com 5.35% 7
6 Jet2.com www.jet2.com 5.14% 5
7 Virgin atlantic www.virgin-atlantic.com 4.32% 6
8 Thomson Airways flights.thomson.co.uk 2.80% 8
9 Emirates www.emirates.com 2.32% 10
10 flythomascook.com www.flythomascook.com 2.18% 9
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.03% 0.42% 99.58% 1
2 easyjet 0.81% 6.41% 93.59% 3
3 national rail 0.68% 0.49% 99.51% 4
4 ryanair 0.60% 13.34% 86.66% 5
5 thomas cook 0.58% 35.20% 64.80% 2
6 aa route planner 0.55% 0.81% 99.19% -
7 tfl 0.51% 0.80% 99.20% 8
8 thomson 0.50% 0.70% 99.30% 6
9 tripadvisor 0.49% 45.34% 54.66% 7
10 train times 0.46% 16.80% 83.20% 9
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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About Tnooz
Easyjet is clearly the best website so I’m not surprised that the data backs up this theory. The UX is better and the overall look and feel also