Priceline and Expedia take a little fall – Top US travel websites, September 2012

October 9, 2012 By Leave a Comment

Market leader Expedia and second spot holder Priceline both lost ground in the list of leading travel websites in the US in September.

Priceline saw its market share of the agency category fall  by 0.80% between August and September, as Expedia declined 1.3% over the same period.

Most popular travel websites in the US for August 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.60%1
2Priceline.comwww.priceline.com10.61%2
3Travelocitywww.travelocity.com7.41%3
4CheapOairwww.cheapoair.com6.92%5
5Orbitzwww.orbitz.com5.94%6
6Hotwirewww.hotwire.com5.66%4
7Yahoo! Traveltravel.yahoo.com5.61%7
8Kayakwww.kayak.com5.14%8
9bookingbuddywww.bookingbuddy.com2.84%10
10Travelzoowww.travelzoo.com2.62%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.96%1
2Hotels.comwww.hotels.com3.53%2
3Marriott Internationalwww.marriott.com2.92%4
4InterContinental Hotels Groupwww.ichotelsgroup.com2.82%5
5Booking.comwww.booking.com2.68%3
6Hilton Hotels Onlinewww.hilton.com2.48%6
7Carnival Cruise Lineswww.carnival.com1.77%8
8Vacation Rentals by Ownerwww.vrbo.com1.64%7
9Choice Hotels Internationalwww.choicehotels.com1.40%9
10Southwest Airlines Travel Guidetravel.southwest.com1.18%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.63%1
2Delta Air Lineswww.delta.com13.37%2
3United Airlineswww.united.com10.58%3
4American Airlineswww.aa.com10.21%4
5JetBlue Airwayswww.jetblue.com7.49%5
6US Airwayswww.usairways.com5.83%6
7AirTran Airwayswww.airtran.com4.62%7
8Spirit Airlineswww.spiritair.com3.58%8
9Alaska Airlines and Horizon Airwww.alaskaair.com2.83%9
10Allegiant Airwww.allegiantair.com2.52%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest6.22%1.55%98.45%1
2google maps2.01%0.72%99.28%2
3southwest airlines1.39%42.60%57.40%3
4united airlines0.91%5.86%94.14%4
5maps0.84%1.73%98.27%5
6expedia0.75%45.71%54.29%6
7mapquest driving directions0.72%2.57%97.43%7
8american airlines0.64%6.09%93.91%9
9travelocity0.54%55.66%44.34%8
10map quest0.53%2.50%97.50%-

NB: Data couresy of Experian Hitwise

Related posts:

  1. Agency and airline leaders take a fall – Top US travel websites, August 2012
  2. Expedia and Priceline up, Yahoo down – Top US travel sites, September 17 2011
  3. Top two in each sector fall – Top US travel sites, September 24 2011
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