Tnooz-Amadeus FREE Webinar: How to market and sell unbundled travel

October 10, 2012 By Leave a Comment

Suppliers such as airlines and hotels have rolled out significant merchandising strategies to boost their revenues from ancillary travel products.

But also getting squeezed in the process are travelers who now must grapple with the complexity of fares, packages, choices and add-ons. With unbundled travel services the “new normal”, travelers are changing how they search, shop, book, pack and travel.

As a result, the way suppliers market and sell to travelers also must evolve.

  • How far does unbundling go before it backfires?
  • And how does the industry adapt to better serve this new traveler persona?

This webinar, produced by Tnooz and Amadeus, examines new traveler behavior, the effects of unbundling services on business models and how suppliers manage the marketing opportunities and challenges.

Panelists for this FREE webinar are:

  • Brian Beard, executive technology consultant, Amadeus
  • Scott Gillespie, travel industry consultant, Gillespie’s Guide to Travel + Procurement
  • Gene Quinn, CEO and producer, Tnooz
  • Kevin May, Editor and moderator, Tnooz

Attendees will be able to interact live throughout the event using the webinar’s chat facilities.

This FREE 60-minute webinar takes place on Tuesday October 30 2012 (NOTE: TIMES ARE LOCAL AND ACCOUNT FOR DAYLIGHT SAVING CHANGES]

  • 11am US Eastern time.
  • 3pm UK time.
  • 4pm Central Europe time.

You can reserve your FREE seat at this webinar HERE.

The webinar is powered by GoToMeeting. System requirements: Windows7, Vista, XP or 2003 (PC users) or Mac OS X 10.4.11 Tiger or newer (Mac users).

We will record the webinar and publish on Tnooz following the event for those who cannot attend live.

Space is limited. Register for FREE now!

NB: Paper money aeroplane image via Shutterstock.

Related posts:

  1. Tnooz-Amadeus FREE Webinar: The impact of the always-connected traveler
  2. Tnooz-Amadeus FREE webinar: 2011 – Where we’ve been, where we’re going
  3. Tnooz-Amadeus FREE Webinar: Tech Power Tools – Changing the way we travel
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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