TUI, SiteMinder, Air Canada, Concur, World Rainbow Hotels, Reevoo, Octopus.com, Illusions Online, and Off Track Planet all appear in our roundup of the stories making news and driving opinion on 11 October.
Reevoo today announces an expansion of its partnership with Octopus.com. The dealÂ extends its independent reviews service to Octopus.com’sÂ host of international websites across 18 countries and 9 languages.Â Reevoo only delivers authenticated reviews from customers who Â have stayed in a hotel or visited a destination.
Tnooz reported last November on how Reevoo content first rolled out on Octopus.com’s UK platform.Â Reevoo’s service has boosted click-through rates by more than 10%, and raised conversion by an average of 2.9 times. The reviews also provide keyword-rich content for SEO.
Air Canada unveils today a Facebook contest to name its low-cost leisure airline, which will debut next year. Customers or travel agents can participate, with chances to win prizes, at Air Canada’s Facebook page.
TUI has reported yet another year of profits despite economic headwinds. ItsÂ deputy CEO spoke to MarketingWeek about the 55,000-employee company’s plans to keep the momentum going, such as by wholeheartedly adopting e-CRM.
Australian hotel distribution platformÂ SiteMinder has seen business grow almost five-fold in Europe this year. That’s significant for a company that says it funnelsÂ more than $2 billion in reservation revenue for clients each year.Â In May, the six-year old company netted aÂ US$5 million investment round.
An online booking platform for gay-themed hotels reaches out to travel agents.Â World Rainbow Hotels (WRH), the first supplier of Â gay and lesbian-welcoming hotelsÂ via the four major GDSs and a consumer website, launched an online booking platform for travel agents on 1 October. More than 850 hotels are now bookable by agents at “up to 12% commission.” Properties include Dorchester Collection and 16 Fairmont & Raffles hotels.
Concur, the makers of trip-planning apps aimed at business travelers, is working with the Box content sharing platform. The online collaboration allowsÂ users to drag receipts from a Box folder into the Concur Receipt Store and is one of a number of ways to automatically place receipts into the Concur system.
Off Track Planet, the irreverent travel magazine, has pulled the wrapper off of its fresh digital presence, which replaces its print edition.Â There’s a demo video.
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NB: Image ofÂ the tentacles of an octopus via Shutterstock.