Following on from its studies into airlines’ social media activity, Simpliflying has produced some research on airports and their plans for investment in the channel.
The bottom line is that about 40% of airports say they plan to invest more in social media eventhough the majority say they are unsure of its impact.
Other key findings include:
- more than 55% of airports currently invest fewer than 100 man-hours per month in social media
- roughly 63% Â invest less than $10,000 in social media annually
- social budgets range from a few $1,000 to $100,000
- 60% cite insufficient resources for social media as the biggest challenge
Simpliflying surveyed 55 airports for the Airport Social Media Outlook 2012 study.