GateGuru partners with airport advertising giant JCDecaux

October 17, 2012 By 1 Comment

Yesterday outdoor advertising company JCDecaux North America trumpeted its new partnership with GateGuru, makers of consumer mobile apps for airport navigation.

Baltimore/Washington International Airport is the first airport where GateGuru information will appear on interactive digital displays managed by JCDecaux.

JCDecaux’s content will also pop up on Gate Guru apps, providing their airport advertising partners with a mobile solution “at no incremental cost,” according to a statement by the world’s largest outdoor advertising company.

JCDecaux gateguru iphone apps airport advertising

The move is a coup for GateGuru, whose first free app debuted in December 2009. The company now claims market leading traction in day-of-travel apps, touting 35,000 user-generated reviews plus other functionality such as flight alerts.

It’s leveling up in the monetization game. CEO at GateGuru Daniel Gellert told Tnooz:

I think this partnership with the leader in airport advertising will be at the crux for how airports can leverage the mobile device to transform the traveler experience.

How will Clear Channel Airports respond, one wonders?

Related posts:

  1. GateGuru in major app upgrade, adds Kayak, TripIt, tips and social
  2. GateGuru app gives Windows Phone a chance
  3. GateGuru grabs first funding round, swings into Android
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Sean O'Neill About Sean O'Neill

Sean O’Neill is a UK-based reporter for Tnooz.

Since university, he's been a full-time journalist for US consumer magazines and websites, and since 2007 he has covered B2C travel news full-time.

He lives in London and is travel tech columnist for BBC Travel. He used to work in New York City as the online senior editor for Arthur Frommer’s Budget Travel.

In the past, O'Neill held editor, writer, and reporter positions at Kiplinger’s Personal Finance and Foreign Policy magazines in Washington, DC. Please visit his personal site and follow him on Twitter or Google+ .

Comments

  1. Billboard Advertising NYC says:
    November 23, 2012 at 11:08 am

    I believe more then being digital the creative and unique billboards can work better. Digital is the thing which any competitor can copy but unique creative is some rare and impossible to copy. And I believe same should be followed in Airport advertising.

    Reply

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