Wotif and Webjet have extended their lead ahead of rival agency Expedia in the list of leading travel websites in Australia.
Expedia saw its share of the agency category fall by over 0.25% in September compared to the previous month as market leader Wotif gained over 1% of its own.
Second place Webjet added around 025% over the same period from August to September.
Most popular travel websites in Australia for September 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 13.21% 1
2 Webjet Australia www.webjet.com.au 12.18% 2
3 Expedia Australia www.expedia.com.au 9.46% 3
4 Flight Centre www.flightcentre.com.au 7.58% 4
5 Lastminute.com.au www.lastminute.com.au 4.91% 5
6 Best Flights www.bestflights.com.au 3.62% 6
7 ZUJI Australia www.zuji.com 2.22% 7
8 Jetabroad www.jetabroad.com 1.65% 8
9 travel.com.au www.travel.com.au 1.59% 10
10 Travelzoo Australia www.travelzoo.com/au 1.50% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor - Australia www.tripadvisor.com.au 7.45% 2
2 Booking.com www.booking.com 5.97% 3
3 Agoda.com www.agoda.com 5.53% 1
4 TripAdvisor www.tripadvisor.com 3.90% 4
5 Stayz www.stayz.com.au 3.42% 5
6 Hotels Combined www.hotelscombined.com 1.97% 8
7 Agoda Australia www.agoda.com.au 1.94% 6
8 Totaltravel.com www.totaltravel.com 1.49% 7
9 Hotels.com www.hotels.com 1.49% -
10 check-in.com.au www.check-in.com.au 1.36% 9
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas www.qantas.com.au 21.01% 1
2 Jetstar www.jetstar.com 20.14% 2
3 Virgin Australia www.virginaustralia.com 15.61% 3
4 Tiger Airways www.tigerairways.com 5.83% 5
5 AirAsia www.airasia.com 5.42% 6
6 Emirates www.emirates.com 3.73% 7
7 Singapore Airlines www.singaporeair.com 2.80% 8
8 FlyScoot.com www.flyscoot.com 1.94% 10
9 Malaysia Airlines www.malaysiaairlines.com 1.90% -
10 Air New Zealand - Australia www.airnz.com.au 1.73% 4
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Oganic Previous Position
1 jetstar 1.57% 0.80% 99.20% 1
2 google maps 1.52% 0.09% 99.91% 2
3 qantas 1.10% 17.21% 82.79% 3
4 webjet 1.03% 0.79% 99.21% 4
5 flight centre 0.66% 38.62% 61.38% 5
6 wotif 0.66% 2.52% 97.48% 6
7 maps 0.58% 0.16% 99.84% 7
8 tiger airways 0.57% 2.25% 97.75% 8
9 singapore airlines 0.36% 14.68% 85.32% -
10 metlink 0.33% 0.18% 99.82% 9
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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