Tnooz-Amadeus webinar VIDEO: How to market and sell unbundled travel

October 30, 2012 By Leave a Comment

Merchandising is moving to a new phase – beyond relatively simple unbundling to enhanced ancillary services, personalisation via the social graph and more.

But with acute differences between how airlines approach the problem, alongside how leisure and business travellers view such services, how far does unbundling go before it backfires and how does the industry adapt to better serve this new type of travel persona?

This webinar, produced by Tnooz and Amadeus, examined new traveler behavior, the effects of unbundling services on business models and how suppliers manage the marketing opportunities and challenges.

Panelists for this FREE webinar were:

  • Brian Beard, executive technology consultant, Amadeus
  • Scott Gillespie, travel industry consultant, Gillespie’s Guide to Travel + Procurement
  • Gene Quinn, CEO and producer, Tnooz
  • Kevin May, Editor and moderator, Tnooz

Here is the full video of the webinar:

And the slides:

Related posts:

  1. Tnooz-Amadeus FREE Webinar: How to market and sell unbundled travel
  2. Tnooz-Amadeus Webinar: VIDEO – The impact of the always-connected traveler
  3. Tnooz-Amadeus webinar VIDEO: Rethinking airports for future connected travelers
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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