Merchandising is moving to a new phase – beyond relatively simple unbundling to enhanced ancillary services, personalisation via the social graph and more.
But with acute differences between how airlines approach the problem, alongside how leisure and business travellers view such services, how far does unbundling go before it backfires andÂ how does the industry adapt to better serve this new type of travel persona?
This webinar, produced by Tnooz and Amadeus, examined new traveler behavior, the effects of unbundling services on business models and how suppliers manage the marketing opportunities and challenges.
Panelists for thisÂ FREE webinarÂ were:
- Brian Beard, executive technology consultant, Amadeus
- Scott Gillespie,Â travel industry consultant,Â Gillespie’s Guide to Travel + Procurement
- Gene Quinn, CEO and producer, Tnooz
- Kevin May, Editor and moderator, Tnooz
Here is the full video of the webinar:
And the slides: