NB:Â This is a guest article by Bill Lee, founder of Twist.
It’s a timely issue. Americans alone take 1.1 billion trips a day, yet in one out of four of these trips on average, someone runs late. The result is an estimated $90 billion annual loss for corporate America.
So a real question travel apps ought to be tackling isnâ€™t where youâ€™re going – itâ€™s when youâ€™ll arrive.
Yet time-based apps are a missed opportunity for the market.
Since 2008, the market for location-based apps has exploded since 2008 when Apple introduced â€śassisted GPSâ€ť on the iPhone 3G, and third-party developers began creating applications for iOS (the AppStore).
To date, travelers worldwide have 6,400 location-based apps to choose from in the App Store alone, according to Skyhook Wireless.
However, we need apps that allow hotel managers to know their customersâ€™ arrival times, or help airlines know which passengers are stuck in security lines.
A fresh solution in mobile travel apps
Today some developers are creating apps with hyper-accurate and real-time arrival estimates that adjust for changing travel conditions and automatically update those left waiting.
- Uber, which takes the waiting out of calling a cab, is among a new breed of time-saving apps getting national attention.
- Food delivery apps like GrubHub enable consumers to have their favorite restaurantâ€™s cuisine delivered directly to their door.
- My company, Twist, developed one of the first apps that help people automatically notify those theyâ€™re meeting about their arrival time, which eliminates the need for continual texting or calling.
For the travel industry at large, change is comingâ€”and itâ€™s right on time!
NB:Â This is a guest article by Bill Lee, founder ofÂ Twist.