Small deal? Not really, when you look closer.
Bravofly had ‚ā¨250 million in turnover 2011 and aspires to reach ‚ā¨350 million in turnover this year.¬†Combined annual revenue could reach ‚ā¨1 billion a year, according to a press release.
Bravofly says it has 4.5 million customers.¬†Rumbo says it has about 2 million registered customers in Spain, Portugal, Brazil, Argentina, Colombia, and Venezuela.
Amadeus sold its stake to Spanish travel group Orizonia, which is now selling that stake to Bravofly.
Let’s not forget that, in 2011, Amadeus also sold Opodo in 2011 to the same Axa (along with the private equity fund Permira), in order to merge Opodo with eDreams, a¬†Barcelona-based¬†flight search engine,¬†and Go Voyages,¬†France’s top OTA, into the online travel group¬†Odigeo.
In 2011,¬†Odigeo announced took in around of ‚ā¨3.9 billion worth of bookings, mainly from having strong positions in France and Spain for flight and hotel bookings.
Industrywide, we should expect further consolidation.
The biggest groups will likely gobble up the few last independent OTAs in Northern Europe and in Russia.