Thomson has just a tiny lead over Expedia as the gap between the pair narrowed to just 0.06% in the list of leading UK travel websites in October 2012.
Market leader Thomson lost 0.75% market share in the agency category between September to October as Expedia managed to gain just over 0.25% over the same period.
Most popular travel websites in the UK for October 2012:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Thomson www.thomson.co.uk 6.56% 1
2 Expedia.co.uk www.expedia.co.uk 6.50% 2
3 Lastminute.com www.lastminute.com 5.87% 3
4 Thomas Cook www.thomascook.com 4.68% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 3.99% 5
6 skyscanner www.skyscanner.net 3.49% 6
7 Travelzoo UK www.travelzoo.com/uk 2.68% 8
8 Cheapflights.co.uk www.cheapflights.co.uk 2.52% 9
9 travelsupermarket.com www.travelsupermarket.com 2.30% 10
10 On the Beach www.onthebeach.co.uk 2.15% 7
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor UK www.tripadvisor.co.uk 14.37% 1
2 Booking.com www.booking.com 8.10% 2
3 LateRooms.com www.laterooms.com 3.54% 3
4 TripAdvisor www.tripadvisor.com 2.58% 4
5 Travelodge UK www.travelodge.co.uk 2.12% 6
6 Premier Inn www.premierinn.com 1.92% 5
7 Time Out www.timeout.com 1.56% 9
8 Groupon Travel Deals getaways.groupon.co.uk 1.46% 10
9 Hotels.com www.hotels.com 1.41% 8
10 Ryan Air Hotels www.ryanairhotels.com 1.32% 7
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 18.05% 1
2 Ryanair www.ryanair.com 15.72% 2
3 British Airways www.britishairways.com 14.01% 3
4 Flybe www.flybe.com 6.20% 5
5 Monarch.co.uk www.monarch.co.uk 4.91% 4
6 Virgin atlantic www.virgin-atlantic.com 4.43% 7
7 Jet2.com www.jet2.com 4.43% 6
8 Emirates www.emirates.com 2.55% 9
9 Thomson Airways flights.thomson.co.uk 2.40% 8
10 Wizz Air www.wizzair.com 1.93% -
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.11% 0.39% 99.61% 1
2 easyjet 0.67% 3.47% 96.53% 2
3 national rail 0.63% 0.49% 99.51% 3
4 aa route planner 0.56% 0.36% 99.64% 6
5 ryanair 0.53% 13.57% 96.43% 4
6 tfl 0.52% 0.08% 99.92% 7
7 thomas cook 0.51% 35.19% 64.81% 5
8 train times 0.48% 17.83% 82.17% 10
9 premier inn 0.43% 49.30% 51.70% -
10 thomson 0.42% 1.00% 99.00% 8
NB: Data courtesy of Experian Hitwise
NB2:Â London image via Shutterstock.
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