App lets hotel owners add TripAdvisor reviews to their Facebook pages

November 14, 2012 By 8 Comments

It’s well known that TripAdvisor sees social media network Facebook as a valuable partner, given that the company has long experimented with Facebook apps such as Trip Friends (friend-sourcing reviews and recommendations) and Local Picks (restaurant recommendations).

Today the user-reviews giant unveils The TripAdvisor App for Facebook, a way for hotel owners to pad their Facebook Pages with reviews, ratings, photos, and other content.

Owners can add a TripAdvisor tab to their property’s Facebook Page with the option to display their TripAdvisor ratings, recent reviews, awards, photos and ranking on the site. There’s no coding skill required. The free tool works like a simple Facebook widget.

The app is available through the TripAdvisor Widget Centre. Log into the Management Centre homepage, and navigate to “Free marketing tools.” Then, select the “TripAdvisor App for Facebook.”

Oddly, TripAdvisor’s brochure that explains the app uses a mock-up of a Waldorf Astoria Chicago page, even though the real Waldorf Astoria Chicago isn’t participating so far.

tripadvisor app for facebook hotel owners reviews tnooz

 

Related posts:

  1. Tripadvisor makes itself more accessible to owners via widget center
  2. Kayak integrating TripAdvisor hotel ratings and reviews, downplaying others
  3. Not just hotel reviews: TripAdvisor now emphasizes traveler photos
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Sean O'Neill About Sean O'Neill

Sean O’Neill is a UK-based reporter for Tnooz.

Since university, he's been a full-time journalist for US consumer magazines and websites, and since 2007 he has covered B2C travel news full-time.

He lives in London and is travel tech columnist for BBC Travel. He used to work in New York City as the online senior editor for Arthur Frommer’s Budget Travel.

In the past, O'Neill held editor, writer, and reporter positions at Kiplinger’s Personal Finance and Foreign Policy magazines in Washington, DC. Please visit his personal site and follow him on Twitter or Google+ .

Comments

  1. Raj Chudasama says:
    November 14, 2012 at 12:16 pm

    Good tool to use on Facebook pages. However it’s getting harder for Facebook users to see updates to Pages they already Like as Facebook tries to force Page owners to use Sponsored Listings.

    Reply
    • Sean says:
      November 14, 2012 at 2:29 pm

      Excellent point, Raj.

      Reply
    • Martin Rusteberg says:
      November 14, 2012 at 8:58 pm

      absolutely – in terms of reach this seems to not have affected the sites that I administrate, however I have seen that content from other pages does not appear anymore as prominently in my timeline.

      This was a sponsored post that caught my eye as it tackles the issue by the root: http://on.fb.me/W7Gamj though what are you doing with new subscribers/likes?

      Reply
  2. Heather Turner says:
    November 14, 2012 at 4:56 pm

    Just to clarify, “Today the user-reviews giant unveils The TripAdvisor App for Facebook”? They rolled that out more then a month ago.

    Reply
    • Sean O'Neill Sean O'Neill says:
      November 15, 2012 at 4:07 am

      Hi Heather,
      Sorry. A spokesperson at TripAdvisor said “today TripAdvisor announced” but I didn’t realise that it’s the day of the announcement but not the day of the launch.
      Thanks,
      Sean

      Reply
  3. Kris says:
    November 15, 2012 at 3:47 am

    This has been live for quite a while!

    Reply
    • Sean O'Neill Sean O'Neill says:
      November 15, 2012 at 4:08 am

      You’re right. The company “announced” it yesterday, but it’s been live for some time. My mistake.

      Reply
      • Heather Turner says:
        November 15, 2012 at 6:48 am

        sorry wasn’t trying to be a nudge :) I just thought it was funny because I had posted about it a month ago, so far all the lodging I know that have installed the app seem happy with it.

        Reply

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