More than half of TripAdvisor users say they won’t book a hotel if it has no reviews according to research carried out for the company.
The PhoCusWright study reveals TripAdvisor users (87%) feel more confident in their decision when they read the reviews and 98% say they find them ‘accurate of the actual experience’.
Additional findings show 59% of users ignore extreme comments and only 5% say they focus on negative reviews.
Travellers also say an appropriate response from hotel management is more likely to make them book (57%), improves their overall impression (84%) and makes them feel the hotel cares (78%).
However, 64% say an aggressive response from the hotel makes them less likely to book.
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About Linda Fox
Interesting to read about travelers not booking unreviwed hotels. We often exploit this gap between when a really nice property opens and the reviews have yet to reach critical mass (which in rapidly-changing environment in Asia, can mean a hotel is not so special any longer).
Patrick Morris
Indochina Travel
http://www.indochinatravel.com