CheapOAir moves ahead of Travelocity – Top US travel websites, October 2012

November 19, 2012 By Leave a Comment

Travelocity has lost third position in the list of leading travel websites in the US to CheapOAir, as both Expedia and Priceline also lost some market share in October.

CheapOAir managed to increase its share of the agency category by around 0.5% between September and October, whilst Travelocity lost just over 0.25%, ensuring it lost third spot last month.

Expedia and Priceline managed to leak 0.25% and 0.15% respectively over the same period but did not change their first and second positions.

Most popular travel websites in the US for October 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.28%1
2Priceline.comwww.priceline.com10.46%2
3CheapOairwww.cheapoair.com7.44%4
4Travelocitywww.travelocity.com7.12%3
5Orbitzwww.orbitz.com6.27%5
6Hotwirewww.hotwire.com5.59%6
7Kayakwww.kayak.com5.07%8
8Yahoo! Traveltravel.yahoo.com4.85%7
9bookingbuddywww.bookingbuddy.com2.91%9
10Onetravel.comwww.onetravel.com2.73%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com9.05%1
2Hotels.comwww.hotels.com3.09%2
3Marriott Internationalwww.marriott.com3.09%3
4InterContinental Hotels Groupwww.ichotelsgroup.com2.71%4
5Hilton Hotels Onlinewww.hilton.com2.63%6
6Booking.comwww.booking.com2.62%5
7Carnival Cruise Lineswww.carnival.com1.79%7
8Vacation Rentals by Ownerwww.vrbo.com1.56%8
9Choice Hotels Internationalwww.choicehotels.com1.36%9
10Walt Disney Worlddisneyworld.disney.go.com1.32%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com23.52%1
2Delta Air Lineswww.delta.com13.57%2
3United Airlineswww.united.com10.96%3
4American Airlineswww.aa.com9.64%4
5JetBlue Airwayswww.jetblue.com6.67%5
6US Airwayswww.usairways.com6.09%6
7AirTran Airwayswww.airtran.com4.53%7
8Spirit Airlineswww.spiritair.com3.51%8
9Alaska Airlines and Horizon Airwww.alaskaair.com3.17%9
10Allegiant Airwww.allegiantair.com2.69%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest5.53%1.42%98.58%1
2google maps1.97%0.32%99.68%2
3mapquest driving directions1.45%1.94%98.06%7
4southwest airlines1.41%23.42%76.58%3
5united airlines0.96%6.77%93.23%4
6maps0.85%0.68%99.32%5
7expedia0.80%44.41%55.59%6
8american airlines0.65%5.70%94.30%8
9southwest0.65%12.78%87.22%-
10travelocity0.56%48.10%51.90%9

NB: Data couresy of Experian Hitwise

Related posts:

  1. Priceline claws back ground from Expedia – Top US travel sites, July 2012
  2. Kayak ahead of Hotwire and Travelocity – Top US travel sites, February 25 2012
  3. Hotwire overtakes Travelocity – Top US travel sites, February 18 2012
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