Tnooz-Datalex Webinar VIDEO – Traveller experience: bridging divide between merchandising and loyalty

Marrying merchandising and customer loyalty – arguably the holy grail of the modern airline. But how can they do it effectively and where does it head next?

This webinar, produced by Tnooz in conjunction with Datalex, answers some of these questions and more.

The roundtable debate was dividied into four sections:

• The divide between online merchandising and loyalty programs
• Ancillaries redemption/rewards
• Next-gen loyalty: The end of miles?
• Social loyalty

Our panelists for the webinar were:

• Marshall Wilmot, WestJet, VP Product/Distribution
• Ronan Fitzpatrick, Aer Lingus, Director, Network Distribution
• Michael Smith, Airline Information, Managing Partner
• Jay Sorensen, IdeaWorks Company, President, Product, Partnership and Marketing Practice
• Padraig O’Neill, Datalex, COO

• Kevin May, Tnooz, Editor & Moderator
• Gene Quinn, Tnooz, CEO & Producer

Here is the full video:

Related posts:

1. Tnooz-Datalex FREE Webinar – Traveller experience: bridging divide between merchandising and loyalty
2. Tnooz-Datalex webinar: VIDEO for BIG Ideas for Travel Retail
3. Tnooz-Datalex free webinar: BIG Ideas for Travel Retail – Inspire, Optimize, Personalize