Having launched its own search tool almost two years ago for the US market and US hotels, Google has gradually rolled out to more international properties.
But there is a lot more going on.
Google Hotel Finder has tried all manner of tests in the SERPs like this, but nothing more than the regular 1% of total traffic test.Â Indeed, the date box and star class links are found on many hotel searches in the UK and seem to have passed the 1% testing status.
Also, Google launched the “Rooms” tab at the hotel level. This function was already present in most metasearch engines, so Google now gets on par with them with this.
Another new feature is the ability to filter on amenities and the Zagat scores. It would be cool to be able to filter on the type of traveler as well, similar to Tripadvisor has it for family, friends, business, romantic, etc.
After clicking and landing on the Kayak hotel page, it’s only one click to the search results of Kayak, a direct competitor to Hotel Finder!
All these developments confirm that there’s a lot of attention for this product. One might wonder if Google will follow Kayak, HotelsCombinedÂ in the semi-book direct functionality.
What say you?