Social travel by numbers [INFOGRAPHIC]

November 21, 2012 By 2 Comments

Touristlink has created this infographic drawing together some of the numbers around how social media is influencing travel.

Data has been drawn from various sources including Stickky Media, Sprout Social and articles from our own Tnooz.

Headline findings include that 40% of travel companies rate social media as increasingly important in connecting with tourists and 20% believe it to be the single biggest opportunity for increasing business.

After browsing social websites, 52% of travellers change their travel plans – 15% switch airline, 35% switch hotel and 12% visit a different country altogether.

Related posts:

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  2. Social media in travel by numbers [VIDEO]
  3. Where are travel brands concentrating their efforts in social media? [INFOGRAPHIC]
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Linda Fox About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

Comments

  1. Psycho says:
    November 21, 2012 at 4:03 pm

    Em. So hard to read the pic – even its large variant. Do you have higher resolution?

    Reply
  2. Psycho says:
    November 21, 2012 at 4:03 pm

    Signed up to comments.

    Reply

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