Travelfusion, Trenitalia, Renfe, Avis, Isango, Virgin Holidays, Branded3, and EDeal Association all appear in our roundup of the travel tech snippets for 23 November.
DISTRIBUTION
The largest aggregator of rail content gets bigger. Travelfusion has added ticketing information from Spain’s Renfe and Italy’s Trenitalia to its API, whose geo-modal logic allows flights and trains to be combined.
Just as it is consolidating, the daily deals industry now has its own trade organisation. The eDeal Associaion (eDA) has rebranded from its first incarnation as the Global Daily Deal Association.
Avis makes an interesting digital play. Rental car giant has signed a distribution deal with Isango!, the British tours and attractions company, to create a welcome pack microsite for Avis that will provide activities information to its customers. (Recently acquired) Isango! has been included in the Media Momentum 2012 list of 25 fastest growing digital media companies in Europe and partneres with Ryanair, Accor Hotels, and Orbitz.
The Avis MyDestination microsite is only available to customers who have booked car hire in Europe (with the content being in English, French and German), so there is no public domain.
DIGITAL MARKETING
Virgin Holidays has chosen a new agency as its new SEO partner. Branded3 will begin work immediately on the account with am online PR focused link strategy.
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