Wotif is feeling the chill air of WebJet breathing down its neck after the gap between the pair closed dramatically at the top of the leading travel websites in Australia.
WebJet added 0.10% to its monthly share of the agency sector in October as Wotif lost over 1% of its own. The pair have more than a 3% market share lead over Expedia in third position.
Most popular travel websites in Australia for October 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 12.39% 1
2 Webjet Australia www.webjet.com.au 12.28% 2
3 Expedia Australia www.expedia.com.au 9.01% 3
4 Flight Centre www.flightcentre.com.au 7.78% 4
5 Lastminute.com.au www.lastminute.com.au 4.85% 5
6 Best Flights www.bestflights.com.au 2.68% 6
7 ZUJI Australia www.zuji.com 2.12% 7
8 Jetabroad www.jetabroad.com 1.62% 8
9 travel.com.au www.travel.com.au 1.50% 9
10 Skyscanner Australia www.skyscanner.com.au 1.43% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Agoda.com www.agoda.com 7.97% 3
2 TripAdvisor - Australia www.tripadvisor.com.au 7.66% 1
3 Booking.com www.booking.com 5.98% 2
4 TripAdvisor www.tripadvisor.com 3.75% 4
5 Stayz www.stayz.com.au 3.30% 5
6 Agoda Australia www.agoda.com.au 2.17% 7
7 Hotels Combined www.hotelscombined.com 1.86% 6
8 HotelClub www.hotelclub.com 1.45% 9
9 Totaltravel.com www.totaltravel.com 1.41% 8
10 Hotels.com www.hotels.com 1.34% 9
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Jetstar www.jetstar.com 20.34% 2
2 Qantas www.qantas.com.au 19.48% 1
3 Virgin Australia www.virginaustralia.com 16.47% 3
4 Tiger Airways www.tigerairways.com 5.35% 4
5 AirAsia www.airasia.com 5.15% 5
6 Emirates www.emirates.com 3.95% 6
7 Singapore Airlines www.singaporeair.com 3.13% 7
8 Cathay Pacific www.cathaypacific.com 2.90% -
9 Air New Zealand - Australia www.airnz.com.au 2.02% 10
10 FlyScoot.com www.flyscoot.com 1.92% 8
Search Terms
Rank Search Term Percentage of Clicks` Percentage Paid Percentage Organic Previous Position
1 google maps 1.53% 0.15% 99.85% 2
2 jetstar 1.52% 0.67% 99.33% 1
3 qantas 1.05% 15.49% 84.51% 3
4 webjet 0.98% 0.60% 99.40% 4
5 flight centre 0.63% 39.94% 60.06% 5
6 maps 0.58% 0.07% 99.93% 7
7 wotif 0.57% 2.04% 97.96% 6
8 tiger airways 0.41% 2.78% 97.22% 8
9 virgin airlines 0.40% 60.60% 39.40% -
10 singapore airlines 0.33% 14.48% 85.52% 9
NB: Data courtesy of Experian Hitwise
NB2: Uluru image via Shutterstock.
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